Starting with a deep dive into your existing brand to learn your unique business, your brand, previous/current efforts, your competitiors, your customers, and what products you offer to them. This will identify potential strengths, weaknesses, and best practices to build upon.

The research is the foundation for and the strength behind the strategy that will be used to develop a custom tailored marketing plan around your unique brand, it defines the project objectives, benchmarks and goals.  Properly align objectives against budgets and timeframes, then utilize the appropriate techniques.

Sketches, thumbnails, doodles, brainstorming these are all necessary parts of the process, but only after the design brief/strategy has been agreed upon, only then can we execute the tactics we’ve defined.

The job isn’t over on launch day. We need to review what we’ve built, ensure that goals were achieved, analyze and refine as needed to ensure that the next steps are also a success. Make adjustments where necessary. This iterative process allows your brand to continually evolve and thrive.